Explore some of the work our community has done to accelerate organizations that are redefining business by proving that you can generate healthy profits and create social value at the same time.
With an initial coin offering (ico) approaching quickly The Economic Space Agency needed help translating the nascent world of digital currency and economics into a corporate identity that reflects the organization's vision and commitment to a new future through finance. COMMON walked ESCA through the process of creating a brief and searching the COMMON network for a creative partner with a knack for complexity and leading edge innovation. Greenstone, a world-class design shop in Boulder, CO was identified as the ideal partner to work with ESCA.
Helping our parents stay independent, healthy and socially active is the mission of Envoy America, a leading transportation company that was founded in 2016. Because families with aging parents have to make tough choices around driving every day, COMMON paired fellow community member Lumenati productions with Envoy to produce a short film that captured the essence of Envoy along with the sensitivities that go with losing the ability to drive.
Snap Kitchen, one of the fastest growing companies in the US, partnered with COMMON to reposition the brand and create its first ever ad campaign. A "Revolution in Not Cooking," leading consumers to find more productive ways to spend their precious time was conceived and brought to life with messages like "Healthy Eating Sucks. So We Fixed It." and made use of hyper-targeted billboards, bike share racks, transit advertising, CRM, digital and social media.
The Yakima Valley Farm Workers Clinic partnered with COMMON to rearticulate the clinic’s vision, resulting in a new marketing and communications strategy that helped YVFWC create relationships with 76,000 new patients in six months.
COMMON co-facilitated a brand workshop with John Bielenberg and Future, which led to a global advertising campaign for SodaStream. The campaign included a TV ad conceived by Alex Bogusky that was so disruptive that the UK banned it from airing.
Communities In Schools engaged COMMON to create a national campaign to raise awareness of the number of kids who drop out of school every year. The campaign generated a 140% ROI and was instrumental in securing millions of dollars in new funding and thousands of new supporters.
The Maniacal Business Attack for Bright Products refined the brand's stance as a social enterprise and produced a new strategy for market entry, focused on empowering women and young entrepreneurs in developing nations. Since then, Bright Products has secured key partnerships with the UN, NGOs and other government development programs.
COMMON helped the founders of The Builders Fund launch the brand into the market by designing the fund’s corporate identity and preliminary web site.
The Center For Science In The Public Interest hired COMMON to increase pressure on Big Soda and the U.S. Congress to respond to the negative health effects of drinking too many sugary beverages. The Real Bears campaign was conceived, featuring a controversial animated film about the soda industry, which has received over 2.5 million online views.
There are 147 million incidents of drunk driving each year. That’s why we said yes to helping Melinda Lewis, Charlie’s Founder, figure out a way to eliminate the problem entirely. The Maniacal Business Attack led to a new position for the brand- and four business models- over the course of three days.