THREE SIDES OF THE SAME COIN:
A Shared Brand
An Uncommon Advantage
And Resilience 1.5
How adopting and scaling the shared COMMON brand, deploying the unCOMMON advantage of our community's marketing prowess, and building collective spaces of climate resilience, can make all the difference to your life and business a climate-challenged world.
Founder And Lead Strategist of COMMON Future
Publisher Of The Resilience Journal
More about the COMMONar:
The latest UN climate-change report officialized it: life and business will change. Permanently, dramatically, unavoidably. At 1.5, not 2, degrees. Starting as soon as next decade, not 2100. That leaves little, but sufficient, time to adapt. How? By firing up the social enterprise in all of us, including: a) launching thousands of companies, or converting existing ones, with the shared COMMON brand; b) scaling locally or massively by hiring COMMON's powerful marketing community; and c) building a magnificent space of collective climate resilience, or joining an existing one. Alex Diaz, a COMMON Lead Insurgent and publisher of The Resilience Journal, is doing all three in his new COMMON Future venture, and he shares his plans and insights in this COMMONar.