OUR BLOG

A collection of thoughts, tips and ideas on redefining business and changing the world.

FORBES ARTICLE ON COMMON

Unlike the Silicon Valley startups that are designed to scale quick and exit just as fast, there is a unique group of entrepreneurs who are disrupting capitalism in order to repair society. Co-Founded by Alex Bogusky, “the Steve Jobs of the Advertising world”, COMMON was built on a big vision and a powerful set of values.

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SAVING JOBS BY BRINGING
TECH AND BUILDERS TOGETHER

I used to think that personality tests were total horse****. Along with a lot of other things in my life, that’s changed dramatically since 2014.

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PODCAST WITH MARK ECKHARDT

Check out Lift Ecomony's interview with our CEO, Mark Eckhardt, where he talks about accelerating social businesses, being a Zen Priest, and
"Redefining Capitalism With Something in COMMON".

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TRUMP'S CLIMATE DECISION IS ACTUALLY OK!

"Like many of you, I was deeply saddened when our President pulled the U.S. out of the Paris Agreement. While I wasn’t surprised, it still felt like a punch to the gut. His rationale was ill-informed and foolish."
- ROB SCHUHAM, CO-FOUNDER, COMMON-

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A PHOTOGRAPHER'S EYE IS CHANGING THE SOCIAL SYSTEM

"I almost didn’t graduate from high school because of the resentment and anger that built up after I learned that misfiled and poorly interpreted behavioral assessment reports had misinformed my teachers since I was 8 years old."
- MICHELE DEANE, FOUNDER, ELEVEIGHT

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SURFING THE WAVES OF SOCIAL ENTREPRENEURSHIP

"When I look back on my investing history with a glass-half-empty mentality, it’s riddled with questionable bets and company failures. Some companies with the most noble intentions and missions — including the first organic skin care company, a ‘buy-one-give-one’ condom company, a sustainable couture brand and others — have wreaked havoc on my wallet." - ROB SCHUHAM, CO-FOUNDER, COMMON AND 17

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GIVING BEAUTY

"I’m one of the few Americans to have lived in the most dangerous place on earth. Seeing Somali children my age struggling with polio, starving and begging, dying of diseases preventable to those of us wealthy enough for vaccinations, was a profoundly transformative experience in my young life. - LORI PRECIOUS, FOUNDER, ETHIO SKY

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THE FILMMAKER TURNED ANTI-POACHER

"The more I learned about human/animal conflict, the more complicated I understood the issue to be. Simply put, greed and poverty create limitless supply and demand, and both root problems must be addressed if we are to truly end the poaching epidemic."- KERRY DAVID, FOUNDER, OVER & ABOVE AFRICA

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IMPROVING THE LIVES OF WORKERS IN
SOUTH AFRICA

South Africa is one of the world’s largest wine producers, yet most of the consumers in the Western world are completely unaware of its existence.

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WE ARE IN THE MIDST OF AN EVOLUTION

Whether you see it as the unhinging of society, or as a step towards the restoration of it, a new narrative is being written. One that will be edited and re-edited over and over again until enough of us are, if even just momentarily, satisfied and put down our pens.

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HOW SOUTH AFRICA INSPIRED A NEW VENTURE

We got really enamored with the idea of a complete and more equitable supply chain, and so we focused on delivering the resources of our business back to improving the lives of the laborers on South Africa’s wine farms.

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THE COMMON COMMUNITY AT A GLANCE

In June of 2016 we launched our community and accelerator program on the belief that you shouldn’t have to give up equity or 3 months of your life in order to accelerate your business. Eight months in, we are more excited about the future of entrepreneurialism than ever before. And we are just getting started.

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MEET COMMON's CEO

There are many exciting things in the works at COMMON. One of them happens to be my transition from Co-CEO to sole CEO. In reflecting on the opportunity, I realized that in spite of being part of the brand from the beginning, I have mostly operated in the background, and out of sight from the majority of our community.

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How Pursuing Understanding Inspired A New Business.

"I believe so strongly in understanding the perspectives of unhoused and impoverished people that I spent 24 hours begging on the streets of urban Honolulu, before sleeping in a gutter that night." - Corbin Thomander

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Overcoming Adversity Through Human Connection

"It was during my stay at a shelter that I began to visualize a program that would help give victims of domestic abuse better resources; transitioning them back into society as a powerful force." - Jeni Jones

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Walking Mentorship

"Through the course of my work, I began to clearly understand the underlying need within each individual regardless of background, experience, or moment in life, to gain perspective on their lives regularly." - João Perre Viana

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F#$% You, Don’t Tell Me What To Do

I left formal Zen training years ago, but I’m still continuing the process of discovering and eliminating self-sabotage. As the CEO of COMMON, it’s my responsibility to help entrepreneurs accelerate- so tackling the mental blocks that can impede progress comes with the territory.

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Rethinking The Poverty Loo

Watching my parents weigh the pros and cons of spending money on petrol versus food, or turning over the money I earned from doing neighborhood chores to contribute to the family income, me made realize just how threatening poverty can be.

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7 Ways To Rapidly Scale A Social Business

For the past year I’ve had a front seat to Brandzooka’s rocket-like growth. It’s been nothing but incredible to witness, and I am honored that they are members of our community. As I write, Co-Founder and CEO Aquiles La Grave is sitting with inquiries about M&A’s from two publicly traded companies.

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“The Lawnmower Didn’t Stand A Chance.”

Mechanical surgery by a 12 year old never has a pretty outcome, but after a few hours, there I was — surrounded by a pile of wheels and parts and holding in my hand the grand prize of my efforts: a shiny piston attached to a connecting rod. To me, the investigation was complete. I had found the heart of the machine.

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Why Rhythm Is Key To Accelerating Your Business

One of the most powerful questions we ask social entrepreneurs in our is, “How do you get work done?” It’s a simple question that sheds light on a key area that is too often patched together versus designed with focus and intention. More importantly, how you work determines your ability to compete effectively in the market.

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WHAT BIG CITIES CAN LEARN FROM SMALL TOWNS

Recently COMMON’s CEO, Mark Eckhardt had a chance to speak with designer Marc O’Brien about his experience working in small towns and rural areas throughout the US. Here’s what Marc had to share when asked about his travels, and what he learned by immersing himself in areas where resources are in scarce supply.

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C'MON COMMON

It was early evening after a tropically hot and moist day in Amsterdam. My family and I had just finished dinner. I grabbed a coffee, and opened my laptop to cut down on the post-holiday email avalanche.

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THE SLOWEST MAN

At a time when the business world places speed, agility, and responsiveness at the heart of success, it’s not hard for any business, let alone one that is committed to doing good, to feel that they are already behind.

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ZERO TO ONE

In the year since its initial publication, Peter Thiel’s Zero to One: Notes on Startups, or How to Build the Future has come to be regarded as a modern classic in business manuals.

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